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A Technique for Studying the Effects of a Television Broadcast

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  • William A. Belson

Abstract

This article describes a technique, the stable correlate method, for measuring the effects of television broadcasts seen under completely normal conditions. Mr Belson suggests that the method may be readily applicable to various sociological studies of effects, e.g. of television, of cinema‐going, of major events, and of publicity campaigns.

Suggested Citation

  • William A. Belson, 1956. "A Technique for Studying the Effects of a Television Broadcast," Journal of the Royal Statistical Society Series C, Royal Statistical Society, vol. 5(3), pages 195-202, November.
    • Handle: RePEc:bla:jorssc:v:5:y:1956:i:3:p:195-202
    DOI: 10.2307/2985420
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    Cited by:

    1. Christopher T Robertson & Andy Yuan & Wendan Zhang & Keith Joiner, 2020. "Distinguishing moral hazard from access for high-cost healthcare under insurance," PLOS ONE, Public Library of Science, vol. 15(4), pages 1-17, April.
    2. repec:ilo:ilowps:292069 is not listed on IDEAS
    3. Rassou R., 1993. "Statistical measurement of gender wage differentials," ILO Working Papers 992920693402676, International Labour Organization.

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