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Customers of the Lep

Author

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  • P. Charlton
  • A. S. C. Ehrenberg

Abstract

The NBD/LSD model of consumer‐purchasing behaviour also fits customers of a management‐training programme. Use of the model facilitates the practical interpretation of the data.

Suggested Citation

  • P. Charlton & A. S. C. Ehrenberg, 1976. "Customers of the Lep," Journal of the Royal Statistical Society Series C, Royal Statistical Society, vol. 25(1), pages 26-30, March.
    • Handle: RePEc:bla:jorssc:v:25:y:1976:i:1:p:26-30
    DOI: 10.2307/2346515
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