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The Experience of a User of a Consumer Panel

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  • Robert N. Wadsworth

Abstract

Mr. Wadsworth is a firm believer in the value of consumer panels in market research, although he is aware of the difficulties associated with their use. This article is based on experience of the Attwood Consumer Panel, and deals with questions of accuracy and with the practical application of the results.

Suggested Citation

  • Robert N. Wadsworth, 1952. "The Experience of a User of a Consumer Panel," Journal of the Royal Statistical Society Series C, Royal Statistical Society, vol. 1(3), pages 169-178, November.
    • Handle: RePEc:bla:jorssc:v:1:y:1952:i:3:p:169-178
    DOI: 10.2307/2985620
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