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Social media presence of scholarly journals

Author

Listed:
  • Han Zheng
  • Htet Htet Aung
  • Mojisola Erdt
  • Tai‐Quan Peng
  • Aravind Sesagiri Raamkumar
  • Yin‐Leng Theng

Abstract

Recently, social media has become a potentially new way for scholarly journals to disseminate and evaluate research outputs. Scholarly journals have started promoting their research articles to a wide range of audiences via social media platforms. This article aims to investigate the social media presence of scholarly journals across disciplines. We extracted journals from Web of Science and searched for the social media presence of these journals on Facebook and Twitter. Relevant metrics and content relating to the journals' social media accounts were also crawled for data analysis. From our results, the social media presence of scholarly journals lies between 7.1% and 14.2% across disciplines; and it has shown a steady increase in the last decade. The popularity of scholarly journals on social media is distinct across disciplines. Further, we investigated whether social media metrics of journals can predict the Journal Impact Factor (JIF). We found that the number of followers and disciplines have significant effects on the JIF. In addition, a word co‐occurrence network analysis was also conducted to identify popular topics discussed by scholarly journals on social media platforms. Finally, we highlight challenges and issues faced in this study and discuss future research directions.

Suggested Citation

  • Han Zheng & Htet Htet Aung & Mojisola Erdt & Tai‐Quan Peng & Aravind Sesagiri Raamkumar & Yin‐Leng Theng, 2019. "Social media presence of scholarly journals," Journal of the Association for Information Science & Technology, Association for Information Science & Technology, vol. 70(3), pages 256-270, March.
  • Handle: RePEc:bla:jinfst:v:70:y:2019:i:3:p:256-270
    DOI: 10.1002/asi.24124
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    Cited by:

    1. Zhichao Fang & Rodrigo Costas & Paul Wouters, 2022. "User engagement with scholarly tweets of scientific papers: a large-scale and cross-disciplinary analysis," Scientometrics, Springer;Akadémiai Kiadó, vol. 127(8), pages 4523-4546, August.
    2. Mina Moradzadeh & Shahram Sedghi & Sirous Panahi, 2023. "Towards a new paradigm for ‘journal quality’ criteria: a scoping review," Scientometrics, Springer;Akadémiai Kiadó, vol. 128(1), pages 279-321, January.
    3. Wang, Yajie & Hou, Haiyan & Hu, Zhigang, 2021. "‘To tweet or not to tweet?’ A study of the use of Twitter by scholarly book publishers in Social Sciences and Humanities," Journal of Informetrics, Elsevier, vol. 15(3).
    4. Zhichao Fang & Rodrigo Costas & Wencan Tian & Xianwen Wang & Paul Wouters, 2020. "An extensive analysis of the presence of altmetric data for Web of Science publications across subject fields and research topics," Scientometrics, Springer;Akadémiai Kiadó, vol. 124(3), pages 2519-2549, September.
    5. Ting Cong & Zhichao Fang & Rodrigo Costas, 2022. "WeChat uptake of chinese scholarly journals: an analysis of CSSCI-indexed journals," Scientometrics, Springer;Akadémiai Kiadó, vol. 127(12), pages 7091-7110, December.
    6. Cao, Renmeng & Geng, Yu & Xu, Xiaoke & Wang, Xianwen, 2022. "How does duplicate tweeting boost social media exposure to scholarly articles?," Journal of Informetrics, Elsevier, vol. 16(1).

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