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Welfare Effects of Entry into Markets with Switching Costs

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  • Klemperer, Paul D

Abstract

In many markets, consumers have costs of switching between products that are functionally identical. This note shows that entry of efficient low-cost competitors into these markets may be socially detrimental. In a linear model, entry reduces social welfare (as conventionally defined) in more than half of the relevant parameter space. In a more general model, there is always a range of values of switching costs for which entry reduces welfare, even if the entrant's production costs are lower than the incumbent's. Copyright 1988 by Blackwell Publishing Ltd.

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  • Klemperer, Paul D, 1988. "Welfare Effects of Entry into Markets with Switching Costs," Journal of Industrial Economics, Wiley Blackwell, vol. 37(2), pages 159-165, December.
  • Handle: RePEc:bla:jindec:v:37:y:1988:i:2:p:159-65
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