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Optimal Pricing of Public Franchises With Imperfectly Correlated Demand Shocks

Author

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  • Marco Buso
  • Cesare Dosi
  • Michele Moretto

Abstract

In a dynamic adverse selection setting with private information about stochastic consumer preferences, we study the pricing of franchise rights when the awarding government body has to balance between revenue collection and consumer welfare. In this environment, we show that optimal pricing requires an appropriate combination of fixed and time‐variable transfers between the parties. Notably, our findings suggest that it might be optimal to occasionally subsidize rather than charge the franchisee when consumers' willingness to pay increases well beyond initial expectations.

Suggested Citation

  • Marco Buso & Cesare Dosi & Michele Moretto, 2026. "Optimal Pricing of Public Franchises With Imperfectly Correlated Demand Shocks," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 35(1), pages 126-138, February.
  • Handle: RePEc:bla:jemstr:v:35:y:2026:i:1:p:126-138
    DOI: 10.1111/jems.12639
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    Cited by:

    1. Di Corato, Luca & Moretto, Michele, 2026. "Dynamic Adverse Selection with Flow Limited Liability: A Closed-Form Approach to Price Regulation," FEEM Working Papers 396239, Fondazione Eni Enrico Mattei (FEEM).

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