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The Associations Between Cultural Belief Profiles and Financial Parenting in Chinese Families With Early Adolescents

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  • Xiaomin Li
  • Muhammad Aamir Khan
  • Zuyi Zhao
  • Dexia Kong

Abstract

Financial parenting refers to how parents teach children about money. This plays a critical role in youth development, yet little is known about its cultural underpinnings. This study investigates how profiles of parental cultural beliefs (filial piety, gender ideology, and face) are associated with two dimensions of financial parenting: financial socialization (skill‐oriented financial parenting) and material indulgence (material provision that may carry relational meaning). Using survey data from 1000 Chinese parents of early adolescents (aged 10–14 years), we identified four belief profiles: Pragmatic Individualist (P1, 13.6%), Status‐Driven Conformist (P2, 1.4%), Traditionalist (P3, 13.8%), and Moderates in Transition (P4, 71.2%). Compared to P4, P1 was associated with higher‐quality financial socialization; P2 was associated with lower‐quality financial socialization and fewer material indulgence behaviors; P3 was associated with higher‐quality financial socialization and more material indulgence behaviors. Parent–child gender combinations showed main effects in exploratory analyses. These findings underscore the implications for culturally sensitive financial education.

Suggested Citation

  • Xiaomin Li & Muhammad Aamir Khan & Zuyi Zhao & Dexia Kong, 2026. "The Associations Between Cultural Belief Profiles and Financial Parenting in Chinese Families With Early Adolescents," Journal of Consumer Affairs, Wiley Blackwell, vol. 60(3), September.
    • Handle: RePEc:bla:jconsa:v:60:y:2026:i:3:n:e70077
    DOI: 10.1111/joca.70077
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