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Examining Consumers' Illusion of Control and Impulsive Acquisition of Companion Animals: Effects on Future Distress and Abandonment Intention

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  • Gonzalo Luna‐Cortes

Abstract

This research examines the effect of the illusion of control (IOC) on consumer impulsivity when acquiring a dog, as well as on other consequences associated with the well‐being of both humans and pets. Four studies were conducted. Study 1 showed that the IOC is associated with potential owners' unrealistic optimism about their capabilities to train a dog and increased impulsivity in adopting the animal. Study 2 focused on a sample of dog owners. Owners who scored higher on the IOC perceived that their dogs exhibited more behavioral problems, leading to dissatisfaction with the animal. Study 3 further showed that owners' IOC and impulsivity were associated with future distress and intentions to relinquish their dogs. Finally, Study 4 presented a stimulus that mitigates the effect of the IOC on unrealistic optimism and impulsivity among potential owners, offering recommendations for consumers and marketers.

Suggested Citation

  • Gonzalo Luna‐Cortes, 2025. "Examining Consumers' Illusion of Control and Impulsive Acquisition of Companion Animals: Effects on Future Distress and Abandonment Intention," Journal of Consumer Affairs, Wiley Blackwell, vol. 59(4), December.
    • Handle: RePEc:bla:jconsa:v:59:y:2025:i:4:n:e70030
    DOI: 10.1111/joca.70030
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