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Consumer Bankruptcy Stigma: Understanding Relationships with Familiarity and Perceived Control

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  • Alycia Chin
  • Taya R. Cohen
  • Mark R. Lindblad

Abstract

Bankruptcy stigma is commonly thought to influence debtors' bankruptcy filing decisions. Despite its importance, researchers have not collected direct quantitative measures of bankruptcy stigma, either in terms of attitudes toward bankruptcy or evaluations of filers. Across two empirical studies, we find that (1) attitudes toward bankruptcy and bankruptcy filers are less negative among those with firsthand bankruptcy experience; (2) bankruptcy stigma is a multidimensional construct that includes morality‐, warmth‐, and competence‐related elements; and (3) consistent with psychological models of blame, filers who are perceived to have more control over the circumstances leading to their bankruptcy are more highly stigmatized. By directly investigating bankruptcy stigma, this research can be used to inform models of consumer decisions about bankruptcy filings and bankruptcy policy.

Suggested Citation

  • Alycia Chin & Taya R. Cohen & Mark R. Lindblad, 2019. "Consumer Bankruptcy Stigma: Understanding Relationships with Familiarity and Perceived Control," Journal of Consumer Affairs, Wiley Blackwell, vol. 53(2), pages 600-629, June.
    • Handle: RePEc:bla:jconsa:v:53:y:2019:i:2:p:600-629
    DOI: 10.1111/joca.12206
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    Cited by:

    1. Marc Herz & Nicco Krezdorn, 2022. "Epic fail: Exploring project failure’s reasons, outcomes and indicators," Review of Managerial Science, Springer, vol. 16(4), pages 1169-1193, May.
    2. Alycia Chin & Charles J. Romeo, 2022. "Repeat use of short‐term credit: The case of deposit advance products," Journal of Consumer Affairs, Wiley Blackwell, vol. 56(4), pages 1705-1726, December.
    3. Defeng Yang & Xi Lei & Liang Hu & Yu Sun & Xiaodan Yang, 2023. "Brand stigmatization: how do new brand users influence original brand users?," Journal of Brand Management, Palgrave Macmillan, vol. 30(1), pages 77-94, January.
    4. DiGiuseppe, Matthew & Del Ponte, Alessandro, 2023. "Bottom-Up Sovereign Debt Preferences," SocArXiv wxr67, Center for Open Science.

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