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Brand India-Where Next? A Panel Discussion

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  • Nandan Nilekani
  • Andrew Heyward

Abstract

Three large-company top executives, a prominent journalist, and a representative of India's Ministry of Tourism discuss the country's recent transformation into "the world's fastest-growing, free-market democracy." Much of the discussion concerns the recent accomplishments of Indian companies and executives, both those working inside the country and the many who have risen to prominence outside it. But the recent rise of India is more than a matter of economic success. Brand India is also, in the words of one panelist, "a soft brand as well as a hard brand… It is not only about efficiency, but about democracy and reverence for learning and the past, about art and architecture, and Bollywood and yoga, all of which have a cultural and even a spiritual dimension." Copyright (c) 2008 Morgan Stanley.

Suggested Citation

  • Nandan Nilekani & Andrew Heyward, 2008. "Brand India-Where Next? A Panel Discussion," Journal of Applied Corporate Finance, Morgan Stanley, vol. 20(1), pages 8-27.
  • Handle: RePEc:bla:jacrfn:v:20:y:2008:i:1:p:8-27
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