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The European Union's Proposed Equality and Data Protection Rules: An Existential Problem for Insurers?

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  • Paul MacDonnell

Abstract

Insurance companies use personal data to price personal insurance risks. Innovative data-collection and processing strategies, including big data, offer the potential for better analysis of traditional risks and for markets in new types of insurance. This paper examines the potential for EU data protection and anti-discrimination legislation – both existing and proposed – to threaten not only this potential but also the traditional personal insurance business. It offers a strategy based upon codes of practice and technological innovation that would allow insurers to protect their business and to innovate while meeting the concerns of legislators about discrimination and data protection.

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  • Paul MacDonnell, 2015. "The European Union's Proposed Equality and Data Protection Rules: An Existential Problem for Insurers?," Economic Affairs, Wiley Blackwell, vol. 35(2), pages 225-239, June.
    • Handle: RePEc:bla:ecaffa:v:35:y:2015:i:2:p:225-239
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    File URL: http://hdl.handle.net/10.1111/ecaf.12127
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    Cited by:

    1. J. Piet Hausberg & Kirsten Liere-Netheler & Sven Packmohr & Stefanie Pakura & Kristin Vogelsang, 2019. "Research streams on digital transformation from a holistic business perspective: a systematic literature review and citation network analysis," Journal of Business Economics, Springer, vol. 89(8), pages 931-963, December.

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