IDEAS home Printed from https://ideas.repec.org/a/bla/buecrs/v77y2025i2p243-253.html
   My bibliography  Save this article

How Media Technology Affects the Team's Market and the Competitive Balance of Sports League

Author

Listed:
  • Hon Foong Cheah
  • Chao Qi

Abstract

Better broadcasting and sports globalization allow sports fans to watch televised matches from the comfort of home, which means that local geography becomes less of a deciding factor in constraining the professional sports market. In our model, utility‐maximizing fans’ decision to watch a game dictates a team's broadcast revenue and allows teams to monetize from non‐home fans. When fans watch a series of televised matches, teams’ markets overlap as they are not solely reliant on their home fan base, meaning that the actual difference in market size between teams is smaller, allowing teams with smaller home fan bases to narrow their performance gap against stronger teams.

Suggested Citation

  • Hon Foong Cheah & Chao Qi, 2025. "How Media Technology Affects the Team's Market and the Competitive Balance of Sports League," Bulletin of Economic Research, Wiley Blackwell, vol. 77(2), pages 243-253, April.
    • Handle: RePEc:bla:buecrs:v:77:y:2025:i:2:p:243-253
    DOI: 10.1111/boer.12485
    as

    Download full text from publisher

    File URL: https://doi.org/10.1111/boer.12485
    Download Restriction: no
    File URL: https://libkey.io/10.1111/boer.12485?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bla:buecrs:v:77:y:2025:i:2:p:243-253. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Wiley Content Delivery (email available below). General contact details of provider: http://www.blackwellpublishing.com/journal.asp?ref=0307-3378 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.