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The packaging industry is not carried away by public opinion

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  • Alexandra Biod
  • Jane Probert
  • Cliff Jones

Abstract

The size and composition of our bin has changed over the years, as a result of the evolution of our way of living and our consumption habits. The wider range of goods now offered to consumers has resulted in significant augmentation of waste discarded in the form of packaging. The latter is estimated to represent about 30% by weight of total domestic waste. More than ever concerned about environmental issues, the public, alarmed by the media, has shown a strong interest in the problem of waste and waste management. Packaging is now felt as excessive, wasteful and bad for the environment, in particular plastic packaging since plastics are not as easily recycled as other materials. This paper, which includes the results of a consumer survey, brings to light the attitude and misconception of European consumers towards packaging and packaging materials and gives another insight into the problem.

Suggested Citation

  • Alexandra Biod & Jane Probert & Cliff Jones, 1994. "The packaging industry is not carried away by public opinion," Business Strategy and the Environment, Wiley Blackwell, vol. 3(1), pages 31-35.
    • Handle: RePEc:bla:bstrat:v:3:y:1994:i:1:p:31-35
    DOI: 10.1002/bse.3280030104
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    Cited by:

    1. Andrea Chiarini, 2021. "Industry 4.0 technologies in the manufacturing sector: Are we sure they are all relevant for environmental performance?," Business Strategy and the Environment, Wiley Blackwell, vol. 30(7), pages 3194-3207, November.

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