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A Moderated Mediation Model Linking Stakeholder Integration to Green Innovation: A Stakeholder Theory Perspective

Author

Listed:
  • Jianhua Zhang
  • Muhammad Noman
  • Adnan Ali
  • Zeeshan Ali
  • Shanza Qayyum
  • Afaq Ahmed Khan
  • Mehkar Sherwani

Abstract

Despite extensive discourse on the significant role of stakeholder integration in sustainability and firm performance, its impact on promoting green innovation (GI) remains underdeveloped in current environmental management literature. To address this gap, our study adopts stakeholder theory to develop a moderated mediation model that examines how and under what conditions stakeholder integration influences GI. Using data from 306 Pakistani‐listed manufacturing firms and employing partial least squares path modeling, our findings confirm the positive impact of stakeholder integration on GI and highlight the partial mediating role of organizational learning capability (OLC). Additionally, the results indicate that environmental scanning moderates the relationship between stakeholder integration and OLC. Overall, these insights contribute to business strategy and environmental management literature by illuminating the critical role of stakeholder integration in driving GI and elucidating the underlying mechanisms involving OLC and environmental scanning.

Suggested Citation

  • Jianhua Zhang & Muhammad Noman & Adnan Ali & Zeeshan Ali & Shanza Qayyum & Afaq Ahmed Khan & Mehkar Sherwani, 2025. "A Moderated Mediation Model Linking Stakeholder Integration to Green Innovation: A Stakeholder Theory Perspective," Business Strategy and the Environment, Wiley Blackwell, vol. 34(3), pages 3764-3780, March.
    • Handle: RePEc:bla:bstrat:v:34:y:2025:i:3:p:3764-3780
    DOI: 10.1002/bse.4161
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    References listed on IDEAS

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    1. Antonio Netti & Marika Intenza & Christian Favino & Chiara Pia Saraò, 2025. "How Stakeholder Engagement Drives Environmental Innovation to Mitigate Climate Change: Evidence From European Small Caps," Business Strategy and the Environment, Wiley Blackwell, vol. 34(8), pages 10185-10206, December.
    2. Adnan Ali & Qian Yang & Xu Jiang, 2026. "Promoting Sustainable Development: Green Strategies and Firm Performance in Emerging Economies," Sustainable Development, John Wiley & Sons, Ltd., vol. 34(S1), pages 719-735, January.
    3. Pham Quang Huy & Vu Kien Phuc, 2026. "Digital twin fosters social entrepreneurship for smart sustainable infrastructure: mediating role of environmental management accounting practices," SN Business & Economics, Springer, vol. 6(1), pages 1-29, January.
    4. Zeeshan Ali & Zhaohui Qin & Tatbeeq Raza‐Ullah & Afzaal Ali & Mehkar Sherwani, 2025. "Leading the Way to Greening: Aligning Leadership Styles and Market Learning for Radical and Incremental Green Innovation," Business Strategy and the Environment, Wiley Blackwell, vol. 34(7), pages 8571-8589, November.

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