Exploring coopetition and value‐based networks in business models for sustainability—A case study of the specialty coffee industry in Colombia

Drawing on coopetition‐based and values‐based business model networks, we explore competitors' coevolutionary interactions to drive sustainability. Using a specialty coffee industry case study in Colombia, we propose an analytical framework for collaboration, leveraging resources to transform neglected industry values. We apply the congruence analysis method to compare theoretical expectations with empirical findings, providing rigorous evidence. Our study reveals that developing values‐based networks through coopetition allows collective problem resolution and offers new opportunities for value creation. This research contributes to coopetition and values‐based network theories, emphasizing practical implications for sustainability‐focused business models. By highlighting competitor collaboration intricacies, our study enhances our understanding of the dynamics of local markets.