Boosting green innovation on corporate performance: Managerial environmental concern's moderating role

This study intensively examines the circumstances in which multifaceted green innovations (GI) play a role in driving business performance for small and medium enterprises (SMEs) in an upsurging economy. Accordingly, the role of managerial environmental concern (MEC) is explored in the link between GI dimensions and corporate performance. This study adopts a quantitative approach and conducts a partial‐least square structural equation model (PLS‐SEM) for analysis using the primary survey‐based information. There were 424 valid samples collected. The findings indicate that GI dimensions (management, process, product, and technology) significantly and positively affect corporate performance. In these connections, MEC plays a moderating role. The originality of this study lies in its revolutionary strategy for enhancing SME sustainability in emerging economies. Thus, it contributes values not only to the theoretical ground but also to business practitioners, academics, and policymakers oriented towards sustainable development.