SMPs’ Strategic Responses to Conflicting Normative, Material and Client Constraints

The objective of this study is to understand how small and medium audit practices (SMPs) deal with the obligation to conform to evolving norms, given their limited resources and the fact that they serve a client base of mainly small and medium‐sized enterprises (SMEs). Semi‐structured interviews held with 36 respondents working in 33 SMPs revealed that the main response of some SMPs’ to conflicting normative, material and client constraints was to eliminate the normative constraints by exiting the field to which the constraints pertained. When this was impossible, they resorted to less radical strategies. All strategies eventually led to adverse effects, including loss of expertise by some firms and practitioners, a condition that exacerbates the fragmentation within the accounting profession. Disenchanted by an increasingly demanding normative environment, the majority of respondents dealt with their disillusionment by mechanically applying the updates, a process that can lead to lower audit quality. Although the accounting profession was attempting to overcome a confidence crisis by issuing the updates, it ended up ignoring its less visible members and thus triggered upheavals with potentially irreversible consequences. In addition, banks may have been involved in narrowing the audit market for SMPs.