A Qualitative Research about Talent Management Policies of Companies for “PR†Employees in the 21st Century in Turkey

In today’s world, having a cost effective and focused talent management strategy is particularly critical for every organisation’s success. The talent pool and the development of talents among the entire workforce will determine the future success for most businesses. Talent at all levels of the business is critical to the organisation and if managed well, will have a dynamic impact on the bottom line. Today’s recessionary business environment with its increasing levels of job losses, fear among workers, globalisation, rising expectations on executives and scarcity of top talent(talent gap) has led organisations to count on managers to support them in identifying and developing employees who are flexible enough to find their way and lead others in the increasing complex environment. Within this context the main purpose of this study is to explore talent management policies and implications of companies by using a qualitative research methodolody, semi-structured interview technique. It has been searched specifically the implications for PR specialists who may have a critical impact on the development of a corporate reputation of the firm. 4 companies leading in their sectors were searched and the interview results were compared by using content analysis. Results were discussed in the discussion part and quantitative research models proposed for future researchs.