Ways to Increase the Effectiveness of Cultural Tourism in Albania

Albania, as a result of the democratic developments, based on the market economy and on competition as well, has achieved satisfactory results in the development indicators. We are in the stage of sustainable development as an important goal, which will lead us to the parameters of a developed country. As it already known and often emphasized, sustainable development means sustained high rates, environmental and cultural monuments protection, these last as integral elements of cultural heritage. The number of cultural monuments, the level of their physical condition, of their restoration, maintenance, and valuable use of them is a responsibility not only of the governmental authorities to turn these into an added value to the national economy and local individual. Cultural heritage is an important element that expresses the identity of a nation or of a human community. It is a precious unpredictable asset almost non-renewable. This is why the care for preservation and restoration of cultural heritage elements remains a permanent task of the specialized institutions and beyond. Monuments constitute a key element of cultural heritage. Their value is of pleni-dimensional, i.e. scientific, archaeological, historical, tourist, and why not economical and beneficial.In terms of market economy, this element of national wealth takes a special importance in the approach of a sustainable economy development. Besides, it is a source that may generate incomes by developing cultural tourism, without prejudice to other important aspects.