IDEAS home Printed from https://ideas.repec.org/a/bjx/jomwor/v2022y2022ip33-47id219.html
   My bibliography  Save this article

Choosing Second-hand Clothes: Consumers Motivation and Purchase Behavioral Patterns

Author

Listed:
  • Jessie Suson
  • Roberto Leopoldo Gutierreze

Abstract

This paper explores the interrelationships of the secondhand clothing (SHC) using a structural modeling approach. The interpretative structural modeling (ISM) technique is used to map the relationships of several interrelated factors while establishing their order of causality. Moreover, a digraph is constructed to visualize present the structural relationships of each SHC group as well as their degree of influence. As such, the results obtained in this work significantly contribute to the literature as they provide insights that aid in the development of theoretical frameworks or paradigms in understanding the dynamics of SHC buying behavior. The findings of this work would enable managers and relevant stakeholders to develop more effective marketing strategies such as enhanced reachability and responsiveness of market channels toward millennial and other generational cohorts, refined value proposi-tions and better promotional strategies.

Suggested Citation

  • Jessie Suson & Roberto Leopoldo Gutierreze, 2022. "Choosing Second-hand Clothes: Consumers Motivation and Purchase Behavioral Patterns," Journal of Management World, Academia Publishing Group, vol. 2022, pages 33-47.
    • Handle: RePEc:bjx:jomwor:v:2022:y:2022:i::p:33-47:id:219
    as

    Download full text from publisher

    File URL: https://managementworld.online/index.php/mw/article/view/219/217
    Download Restriction: Access to full texts is restricted to Journal of Management World
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bjx:jomwor:v:2022:y:2022:i::p:33-47:id:219. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Lucía Aguado (email available below). General contact details of provider: https://managementworld.online/index.php/mw/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.