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Factors influencing the continuance intention of Momo e-wallet: An empirical study using sem in Can Tho and Ho Chi Minh City

Author

Listed:
  • Luu Tien Thuan

    (Can Tho University, Can Tho, Viet Nam)

  • Tieu Quynh Anh

    (Can Tho University, Can Tho, Viet Nam)

  • Nguyen Quang Nhat

    (Can Tho University, Can Tho, Viet Nam)

Abstract

The research aims to identify the factors that influence continuance intention towards the MoMo e-wallet of customers living in Can Tho and Ho Chi Minh City. This study extends the Theory of Planned Behavior and Technology Acceptance Model by integrating situational normality and security perceptions in fintech adoption. Using a convenient sampling technique, the author has collected data from 248 respondents in Can Tho and Ho Chi Minh City, then proceeded to analyze the data to achieve research objectives. Accordingly, descriptive statistics, Cronbach’s Alpha reliability test, confirmatory factor analysis and structural equation modeling analysis methods were performed thoughout the thesis. The results reveal that all thirteen hypothesized paths are statistically significant. Out of the accepted results, Trust significantly impacts continuance intention (β = 0.58, p

Suggested Citation

  • Luu Tien Thuan & Tieu Quynh Anh & Nguyen Quang Nhat, 2026. "Factors influencing the continuance intention of Momo e-wallet: An empirical study using sem in Can Tho and Ho Chi Minh City," HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, vol. 16(1), pages 36-58.
    • Handle: RePEc:bjw:econen:v:16:y:2026:i:1:p:36-58
    DOI: 10.46223/HCMCOUJS.econ.en.16.1.4198.2026
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    Keywords

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    JEL classification:

    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • G21 - Financial Economics - - Financial Institutions and Services - - - Banks; Other Depository Institutions; Micro Finance Institutions; Mortgages
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes

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