Rethinking Agrifood: Digital Strategies to enhance Food Safety A qualitative Approach

The agri-food sector in Algeria faces significant challenges related to traceability and food safety, issues that affect both domestic consumption and export opportunities. The lack of transparent tracking systems leads to inefficiencies and a loss of consumer trust. This study examines the impact of digital strategies, such as ERP systems, blockchain, and digital marketing, on improving efficiency, transparency, and customer loyalty.The methodology employed involves semi-structured interviews with industry professionals, which help identify the benefits and barriers associated with the implementation of these technologies. The research highlights the role of blockchain in ensuring end-to-end product traceability, offering consumers greater confidence in food safety and authenticity. ERP systems streamline operations by integrating supply chain processes, reducing inefficiencies, and improving product quality. Digital marketing emerges as a critical tool for engaging with consumers, promoting transparency, and reaching broader markets. Addressing challenges like limited infrastructure and digital illiteracy requires coordinated efforts, including investments in technology, training programs, and public-private partnerships to foster a supportive ecosystem for digital adoption.