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Theoretical Study on Advertising Deception and Its Impact on Consumers

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  • Imene NESSAH

    (University of Boumerdes (Algeria))

Abstract

Advertising is a pivotal element in the landscape of marketing, primarily focused on capturing consumer attention and enhancing sales volumes. It holds a critical position in fostering brand recognition and influencing purchasing decisions. Nevertheless, the realm of advertising has been subject to substantial scrutiny due to the prevalence of deceptive and misleading practices that furnish consumers with erroneous and incomplete information. This study aimed to highlight how advertising deception affects consumers' behavior and their trust in the brand. It concluded that advertising deception negatively affects both consumer psychology and the organization's reputation, in addition to a decline in customer support and loyalty to the brand.

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Handle: RePEc:bjm:ijep00:v:7:y:2024:i:01:id:310
DOI: 10.54241/2065-007-001-008
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