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The impact of the brand portfolio on the market value of company’s shares “The case of The Walt Disney Company 1991-2020”

Author

Listed:
  • Bouthaina HERIAT

    (University of Biskra (Algeria))

  • Elghali Benbrahim

    (University of Biskra (Algeria))

Abstract

This study aims to measure the impact of the brand portfolio on the market value of company shares in the case of The Walt Disney Company during the period (1991-2020) using the multiple linear regression model (OLS) . the results of the study showed that there is a negative significant relationship between Walt Disney’s Stock Price and Studio Entertainment, a positive statistically significant with park and reports and Disney Consumer Products.

Suggested Citation

  • Bouthaina HERIAT & Elghali Benbrahim, 2023. "The impact of the brand portfolio on the market value of company’s shares “The case of The Walt Disney Company 1991-2020”," IJEP, ALPEC The performance of Algerian economic institutions in light of international economic mobility , Boumerdes University, vol. 6(1), pages :272-290, June.
    • Handle: RePEc:bjm:ijep00:v:6:y:2023:i:1:id:22
    DOI: 10.54241/2065-006-001-017
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