IDEAS home Printed from https://ideas.repec.org/a/bjm/ijep00/v1y2018i02id17.html

Le Marketing Des Réseaux Sociaux: Un Levier Pour La Promotion Du Tourisme Local En Algérie

Author

Listed:
  • Dr. Berkani Samir

    (M'hammed Bougara University of Boumerdes (Algeria))

Abstract

الشبكات الاجتماعية هي رافعة تسويقية للشركات الراغبة في زيادة سمعتها وتحسين أدائها التجاري. الشبكات الاجتماعية هي قناة مهمة لمحترفي السياحة الجزائريين الذين يرغبون في الترويج للوجهة الجزائرية للسياح الأجانب أو المحليين. يمكن تطبيق الإستراتيجية التسويقية بسهولة عبر الشبكات الاجتماعية، مع الاستفادة من اتجاه ربط مستخدمي الإنترنت الجزائريين بنقل الرسائل الإعلانية. Les réseaux sociaux représentent un levier marketing pour les entreprises désireuses d’augmenter leur notoriété et promouvoir la performance commercial. Les réseaux sociaux représentent un canal important pour les professionnels algériens du tourisme qui désirent promouvoir la destination Algérie pour les touristes étrangers ou locales. La stratégie marketing s’appliquent facilement via les réseaux sociaux, profite de la tendance de connexion des internautes Algérien pour transmettre les messages publicitaire. Social media are a marketing lever for companies wishing to increase their reputation and promote business performance. Social media represent an important channel for Algerian tourism companies wishing to promote the destination Algeria for foreign or local tourists. The marketing strategy is easily applied via social networks, taking advantage of the trend of connecting Algerian Internet users to transmit the advertising messages.

Suggested Citation

Handle: RePEc:bjm:ijep00:v:1:y:2018:i:02:id:17
as

Download full text from publisher

File URL: https://ijep.dz/index.php/IJEP/article/view/17
File Function: Abstract page
Download Restriction: no
File URL: https://ijep.dz/index.php/IJEP/article/download/17/16
File Function: Full text
Download Restriction: no
---><---

More about this item

Keywords

;
;
;
;
;
;
;
;
;
;
;
;

Statistics

Access and download statistics

Corrections

All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bjm:ijep00:v:1:y:2018:i:02:id:17. See general information about how to correct material in RePEc.

If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

We have no bibliographic references for this item. You can help adding them by using this form .

If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: BOUZID Ahmed (email available below). General contact details of provider: https://ijep.dz/index.php/IJEP .

Please note that corrections may take a couple of weeks to filter through the various RePEc services.

IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.