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Le Marketing Des Réseaux Sociaux: Un Levier Pour La Promotion Du Tourisme Local En Algérie

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  • Dr. Berkani Samir

    (M'hammed Bougara University of Boumerdes (Algeria))

Abstract

الشبكات الاجتماعية هي رافعة تسويقية للشركات الراغبة في زيادة سمعتها وتحسين أدائها التجاري. الشبكات الاجتماعية هي قناة مهمة لمحترفي السياحة الجزائريين الذين يرغبون في الترويج للوجهة الجزائرية للسياح الأجانب أو المحليين. يمكن تطبيق الإستراتيجية التسويقية بسهولة عبر الشبكات الاجتماعية، مع الاستفادة من اتجاه ربط مستخدمي الإنترنت الجزائريين بنقل الرسائل الإعلانية. Les réseaux sociaux représentent un levier marketing pour les entreprises désireuses d’augmenter leur notoriété et promouvoir la performance commercial. Les réseaux sociaux représentent un canal important pour les professionnels algériens du tourisme qui désirent promouvoir la destination Algérie pour les touristes étrangers ou locales. La stratégie marketing s’appliquent facilement via les réseaux sociaux, profite de la tendance de connexion des internautes Algérien pour transmettre les messages publicitaire. Social media are a marketing lever for companies wishing to increase their reputation and promote business performance. Social media represent an important channel for Algerian tourism companies wishing to promote the destination Algeria for foreign or local tourists. The marketing strategy is easily applied via social networks, taking advantage of the trend of connecting Algerian Internet users to transmit the advertising messages.

Suggested Citation

  • Dr. Berkani Samir, 2018. "Le Marketing Des Réseaux Sociaux: Un Levier Pour La Promotion Du Tourisme Local En Algérie," International Journal of Economic Performance (IJEP), ALPEC The performance of Algerian economic institutions in light of international economic mobility , Boumerdes University, vol. 1(02), pages :55-66, June.
    • Handle: RePEc:bjm:ijep00:v:1:y:2018:i:02:id:17
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