Language Preservation Challenges in Tourism Information Signage at World Heritage Sites

This article focuses on the challenges of language preservation in tourism information signage at heritage sites. Tourist signage serves as an essential medium of communication, connecting visitors with historical locations and conveying cultural, historical, and identity-related information about a destination. However, common issues include poorly maintained signage, missing or faded information, and outdated translations. Such shortcomings undermine the primary function of signage as a medium for preserving linguistic and heritage information. From a linguistic perspective, weaknesses in translation are evident in spelling errors, inaccurate word choices, rigid sentence structures, and inconsistent terminology between source and target languages. These challenges stem from literal translation practices, insufficient reference to specialized terminology, and the lack of systematic linguistic review. Furthermore, preservation efforts tend to emphasize the physical aspects of signage, such as structural restoration and materials, while linguistic aspects receive less attention. This situation highlights the need for a balance between structural preservation and language maintenance to ensure that signage effectively serves its role as an information conduit. The study proposes that local authorities and relevant agencies conduct regular maintenance of tourism signage, establish language review teams, and adopt communicative translation strategies that consider cultural contexts and tourists’ needs. Overall, language preservation in tourist signage not only enhances the effectiveness of information delivery but also contributes to safeguarding heritage identity, strengthening destination image, and enriching the tourism experience.