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A Qualitative analysis of Vocabulary Profiling in Educational Tiktok Videos for English Learning

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  • Nurul Hidayah Zainal Abidin

    (Akademi Pengajian Bahasa, University Technology MARA, Malaysia)

  • Fairuz Husna Mohd Yusof

    (Akademi Pengajian Bahasa, University Technology MARA, Malaysia)

Abstract

This study investigates vocabulary profiling in educational TikTok videos for English learning, aiming to identify vocabulary types and their contextual applications. Grounded in Multimodal Discourse Analysis (MDA), the research addresses the problem of limited systematic studies on TikTok’s role in vocabulary instruction within non-native English contexts. A qualitative design was employed, using purposive sampling of 10 high-engagement TikTok videos. Data were collected through video retrieval and analysed using a structured coding framework and thematic analysis. Findings indicate that most videos prioritize formal vocabulary, while informal expressions appear strategically for engagement. Additionally, formal vocabulary is often framed for both academic and professional contexts, and multimodal elements such as captions and voice-overs enhance word salience. These results suggest that TikTok can support microlearning. The study implies the need for structured integration of TikTok in language pedagogy and recommends future research on larger samples for better learning outcomes.

Suggested Citation

  • Nurul Hidayah Zainal Abidin & Fairuz Husna Mohd Yusof, 2025. "A Qualitative analysis of Vocabulary Profiling in Educational Tiktok Videos for English Learning," International Journal of Research and Innovation in Applied Science, International Journal of Research and Innovation in Applied Science (IJRIAS), vol. 9(24), pages 470-478, October.
    • Handle: RePEc:bjf:journl:v:9:y:2025:i:24:p:470-478
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