Unveiling the Gig Economy: Exploring Work Arrangements and Job Performance in Kenyan Organizations

The contemporary workplace is undergoing profound transformation with the proliferation of the gig economy and alternative work arrangements, which pose both challenges and opportunities for organizations globally. Despite this transformation, a comprehensive understanding of how these modern work structures impact employee job performance within Kenyan organizations remains limited. This study addresses this gap by investigating the effects of the gig economy and alternative work arrangements on job performance in Kenyan contexts, contributing to the field of Human Resource Management. This is an empirical study employing purposive sampling to select organizations in Kenya, including Safaricom, Jumia, and M-KOPA, and is complemented by a systematic literature review. By synthesizing empirical evidence and theoretical insights, the study aims to illuminate the intricate mechanisms through which the gig economy and alternative work arrangements influence employee job performance in the Kenyan organizational landscape. The findings are anticipated to provide valuable implications for HR practitioners, policymakers, and organizational leaders, guiding strategic decision-making and planning efforts. Ultimately, this research aims to enhance understanding and inform strategic responses within Kenyan organizations, enabling them to effectively navigate the evolving landscape of contemporary work arrangements. By offering insights derived from empirical evidence, the study aims to contribute to a holistic understanding of how the gig economy, alongside alternative work arrangements, shapes employee job performance within the unique context of Kenya’s organizational environments.