IDEAS home Printed from https://ideas.repec.org/a/bjf/journl/v9y2023i1p282-286.html
   My bibliography  Save this article

Evaluation of Arojinle Indigenous Facebook Documentary on Implication of Sexual Enhancement Drugs and Acceptance of Natural Remedy (Healthy Diet) in Nigeria

Author

Listed:
  • Sunday IDOWU

    (Department of Mass Communication and Media Technology, Lead City University, Ibadan, Nigeria)

  • Waheed Bayonle BUSARI

    (Department of Mass Communication and Media Technology, Lead City University, Ibadan, Nigeria)

Abstract

Documentary is a communication tool employed to reveal unusual circumstances or discuss interesting issues through research about the subject matter. Arojinle is a Yoruba indigenous Facebook documentary that focuses on different themes to educate viewers. Sexual enhancement for marathon sex is one of the common campaigns on social media that has gained traction. This paper seeks to evaluate Arojinle indigenous Facebook documentary on implication of sexual enhancement and acceptance of natural remedy (healthy diet) in Nigeria. The paper is anchored on media effect theory of mass communication. The study adopted content analysis while coding sheet named “implication of sexual enhancement†was employed for data collection. 641 comments made on the posted video within one month were reviewed and analysed in percentage table and essay form. Data gathered revealed that the video has high frequency of 2101 views, 641coments, 421 likes and 215 shares, all in one month. The study found that Arojinle Indigenous Facebook Documentary on implication of sexual enhancement had high viewers’ frequency. The study also revealed that the use of sexual enhancement drugs without doctors’ prescription could lead to long-term health implication such as stroke, cardiac arrest or death. The study concluded that the video had more positive comments which were of high educational value. The study recommends that the media should produce more educative documentaries on implication of sexual enhancement, while those who suffer from erectile dysfunction should consult professionals for effective medical assistance. The study also recommends the need for public educational enlightenment to address the problem under study.

Suggested Citation

  • Sunday IDOWU & Waheed Bayonle BUSARI, 2024. "Evaluation of Arojinle Indigenous Facebook Documentary on Implication of Sexual Enhancement Drugs and Acceptance of Natural Remedy (Healthy Diet) in Nigeria," International Journal of Research and Innovation in Applied Science, International Journal of Research and Innovation in Applied Science (IJRIAS), vol. 9(1), pages 282-286, January.
  • Handle: RePEc:bjf:journl:v:9:y:2023:i:1:p:282-286
    as

    Download full text from publisher

    File URL: https://www.rsisinternational.org/journals/ijrias/Digital-Library/volume-9-issue-1/282-286.pdf
    Download Restriction: no

    File URL: https://rsisinternational.org/journals/ijrias/articles/evaluation-of-arojinle-indigenous-facebook-documentary-on-implication-of-sexual-enhancement-drugs-and-acceptance-of-natural-remedy-healthy-diet-in-nigeria/
    Download Restriction: no
    ---><---

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bjf:journl:v:9:y:2023:i:1:p:282-286. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Dr. Renu Malsaria (email available below). General contact details of provider: https://www.rsisinternational.org/journals/ijrias/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.