IDEAS home Printed from https://ideas.repec.org/a/bjf/journl/v11y2026i2p62-72.html

Relationship Between Consumer Preferences with Satisfaction in Choosing Three Brand Coffee Products in Mataram City

Author

Listed:
  • Intana Patma Laut

    (Agribusiness Study Program, Faculty of Agriculture, University of Mataram, Mataram)

  • Tajidan Tajidan

    (Agribusiness Study Program, Faculty of Agriculture, University of Mataram, Mataram)

  • Sri Maryati

    (Agribusiness Study Program, Faculty of Agriculture, University of Mataram, Mataram)

Abstract

Instant 3-in-1 sachet coffee (Kapal Api, ABC, and Nescafé) is popular in Indonesia for its practicality, influenced by factors such as taste, aroma, price, packaging, availability, and promotion. This study analyzes consumer preferences with customer satisfaction, and their relationship to each other, for the three brands in Mataram City. This quantitative descriptive study involved 90 respondents, selected through quota sampling (30 per location) and accidental sampling in the field, and used both primary (questionnaires) and secondary data. The analysis included descriptive statistics, Customer Satisfaction Index (CSI), and Spearman's rank correlation. The results indicate strong consumer preference (average score of 4.04 on a 5-point scale) and very high consumer satisfaction (CSI of 82.54%), with product availability rated highest and promotion lowest. The correlation between preference with satisfaction is positive and significant (rs = 0.672; p

Suggested Citation

  • Intana Patma Laut & Tajidan Tajidan & Sri Maryati, 2026. "Relationship Between Consumer Preferences with Satisfaction in Choosing Three Brand Coffee Products in Mataram City," International Journal of Research and Innovation in Applied Science, International Journal of Research and Innovation in Applied Science (IJRIAS), vol. 11(2), pages 62-72, February.
    • Handle: RePEc:bjf:journl:v:11:y:2026:i:2:p:62-72
    as

    Download full text from publisher

    File URL: https://rsisinternational.org/journals/ijrias/uploads/vol11-iss2-pg62-72-202602_pdf.pdf
    Download Restriction: no
    File URL: https://rsisinternational.org/journals/ijrias/view/relationship-between-consumer-preferences-with-satisfaction-in-choosing-three-brand-coffee-products-in-mataram-city/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Yunus Indra Purnama, 2025. "Differentiation, product quality, and price strategies in influencing purchase decisions at Mataram coffee shops," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, vol. 14(5), pages 63-70, July.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.

      More about this item

      Statistics

      Access and download statistics

      Corrections

      All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bjf:journl:v:11:y:2026:i:2:p:62-72. See general information about how to correct material in RePEc.

      If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

      If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

      If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

      For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Dr. Renu Malsaria (email available below). General contact details of provider: https://rsisinternational.org/journals/ijrias/ .

      Please note that corrections may take a couple of weeks to filter through the various RePEc services.

      IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.