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How Social Media Influences the Choice of New Travel Destinations among Tourists

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  • Yateen Nandanwar

    (Research scholar SPPU Pune)

  • Prakash Karmadkar

    (Research scholar SPPU Pune)

Abstract

This study explores the impact of social media on tourists’ selection of new travel destinations. A structured questionnaire was used to collect data from 300 respondents aged 18 to 40 years, employing convenience sampling. Descriptive analysis was conducted to understand trends and patterns. The findings reveal that social media platforms such as Instagram, Facebook, and YouTube play a significant role in influencing tourists’ choices. Influencer posts, travel vlogs, and user-generated content emerged as key sources of travel inspiration. Visual appeal and authentic reviews further shaped destination preferences. The study concludes that social media acts as a powerful promotional and decision-making tool in tourism, and it recommends that destination marketers utilise these platforms strategically to attract and engage potential tourists.

Suggested Citation

  • Yateen Nandanwar & Prakash Karmadkar, 2025. "How Social Media Influences the Choice of New Travel Destinations among Tourists," International Journal of Research and Innovation in Applied Science, International Journal of Research and Innovation in Applied Science (IJRIAS), vol. 10(7), pages 1667-1670, July.
    • Handle: RePEc:bjf:journl:v:10:y:2025:i:7:p:1667-1670
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