Designing Employee Retention Strategy in the Digital Era: QSPM Approach to Reduce Turnover Intention

This study aims to analyze the influence of job stress, work motivation, and employee commitment on employee turnover intention at PT XYZ and to formulate appropriate employee retention strategies through SWOT and QSPM analyses. The study adopts a quantitative research approach using multiple linear regression to test the effects of independent variables on turnover intention. Data were collected through questionnaires distributed to employees of PT XYZ and analyzed using statistical methods to determine the significance and contribution of each variable. The results of the multiple regression analysis show that job stress, work motivation, and employee commitment simultaneously have a significant effect on turnover intention, with a coefficient of determination (R²) of 73.2%, indicating that these variables explain most of the variation in turnover intention. Partially, job stress has a positive and significant effect, implying that higher levels of job stress increase employees’ intention to leave. Conversely, work motivation and employee commitment have negative and significant effects, indicating that greater motivation and stronger commitment reduce employees’ intention to quit. Furthermore, the results of the SWOT and QSPM analyses reveal that the most effective strategy to reduce turnover and enhance employee retention is to strengthen work culture and employee engagement, particularly among Gen Z and millennial employees, supported by wellbeing and career development programs. This strategy obtained the highest Total Attractiveness Score (TAS) of 7.05, making it the most appropriate and impactful option for addressing turnover issues at PT XYZ. In conclusion, this study emphasizes that reducing job stress, enhancing motivation and commitment, and developing a positive, engaging, and supportive work environment are essential for improving employee retention. Implementing wellbeing and development initiatives can help PT XYZ foster a more loyal, productive, and sustainable workforce, thereby strengthening its organizational stability and long-term competitiveness.