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Emerging Innovation and Digital Entrepreneurship in India : Success Drivers, Sectoral Case Studies, And Future Resilience

Author

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  • Nishtha Maheshwari

    (Assistant Professor, School of Management, Bahra University, Waknaghat, District Solan, Himachal Pradesh, India)

Abstract

The idea of digital technology has gone global and has transformed the nature of entrepreneurship thus leaving the old ways of running the business different. This paper examines the digital entrepreneurship in India. It looks at the interaction between the programs of the government like the Digital India, the new technology as well as the rising gig market. Reviewing such companies, as Zerodha, Nykaa, Zomato, and PhysicsWallah, the study highlights such key success factors as low costs growth and targeting local customers, yet the presence of structural issues, which remain in place. It also examines innovative strategies that could assist these companies to remain robust whenever there is a shift in the market.

Suggested Citation

  • Nishtha Maheshwari, 2026. "Emerging Innovation and Digital Entrepreneurship in India : Success Drivers, Sectoral Case Studies, And Future Resilience," International Journal of Latest Technology in Engineering, Management & Applied Science, RSIS International, vol. 15(5), pages 836-846, May.
    • Handle: RePEc:bjf:ijltem:v:15:y:2026:i:5:a:2500
    DOI: 10.51583/IJLTEMAS.2026.150500070
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