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Investment Strategies of High-Net-Worth Individuals (HNIS) in India: A Qualitative Case Study Approach

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  • Dr. N. Venkateswaran

    (Department of Management Studies, Panimalar Engineering College.Panimalar Engineering College, Chennai India.)

  • Nithya Sri T

    (Department of Management Studies, Panimalar Engineering College.Panimalar Engineering College, Chennai India.)

Abstract

This study uses a qualitative case study methodology to investigate the investment methods used by High Net Worth Individuals (HNIs) in India. Understanding how HNIs allocate assets, manage risk, and make investment decisions has become increasingly important as India's wealth management landscape rapidly changes due to market volatility, digital innovation, and regulatory reforms. This study reveals important themes, such as asset diversification, advisor reliance, risk appetite calibration, and the impact of behavioral factors on investment choices, through an analysis of four illustrative case studies that represent various HNI profiles. The results imply that a complicated interaction between financial objectives, market information, and individual risk psychology shapes HNI investment strategies. This study adds to the expanding corpus of research on emerging market wealth management and behavioral finance.

Suggested Citation

  • Dr. N. Venkateswaran & Nithya Sri T, 2026. "Investment Strategies of High-Net-Worth Individuals (HNIS) in India: A Qualitative Case Study Approach," International Journal of Latest Technology in Engineering, Management & Applied Science, RSIS International, vol. 15(4), pages 507-513, April.
    • Handle: RePEc:bjf:ijltem:v:15:y:2026:i:4:a:2346
    DOI: 10.51583/IJLTEMAS.2026.150400045
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