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Artificial Intelligence in Digital Marketing: Transforming Strategies and Shaping the Future

Author

Listed:
  • S.R. Seenivasan.

    (Assistant Professor & Head, Department of Commerce, Ayya Nadar Janaki Ammal College (Autonomous))

  • Dr. K. A. Balasubramaniam.

    (Assistant Professor of Computer Science, Ayya Nadar Janaki Ammal College (Autonomous))

  • Dr. P. Arul Prabu.

    (Assistant Professor of Computer Science, Ayya Nadar Janaki Ammal College (Autonomous))

  • Dr. B. Loganathan

    (Assistant Professor of Commerce, Ayya Nadar Janaki Ammal College (Autonomous))

Abstract

Artificial Intelligence (AI) is radically transforming the digital marketing landscape by enabling brands to analyze data at scale, personalize experiences, and optimize campaigns with unmatched efficiency. This paper explores the multifaceted impact of AI on digital marketing, covering its applications, benefits, challenges, ethical considerations, and future trajectory. With detailed insights into leading AI tools used in 2025, their explanations, advantages, and a comparative analysis, this comprehensive overview serves marketers, researchers, and industry professionals seeking to enhance customer engagement, drive ROI, and maintain a competitive edge in the digital era.

Suggested Citation

  • S.R. Seenivasan. & Dr. K. A. Balasubramaniam. & Dr. P. Arul Prabu. & Dr. B. Loganathan, 2025. "Artificial Intelligence in Digital Marketing: Transforming Strategies and Shaping the Future," International Journal of Latest Technology in Engineering, Management & Applied Science, RSIS International, vol. 14(8), pages 747-751, August.
    • Handle: RePEc:bjf:ijltem:v:14:y:2025:i:8:a:1668
    DOI: 10.51583/IJLTEMAS.2025.1408000092
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