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Viewers’ Perception of Kolkata About Five Popular Web Series Released Between January-July 2025 on Different OTT Platforms

Author

Listed:
  • Anis Chattopadhyay

    (Assistant Professor, Techno India, Department of Hospital Management)

  • Prof. (Dr.) Sujit Mukherjee

    (Emeritus Professor, Department of Management Science, MCKV Institute of Management)

Abstract

The rapid growth of Over-The-Top (OTT) platforms in India has transformed entertainment consumption patterns. Series have received considerable attention and viewer engagement across platforms such as Disney+ Hotstar, Amazon Prime Video, Sony LIV, ZEE5 and Netflix. This article explores viewer perception regarding these five popular web series using primary data collected through a structured questionnaire. The aim is to identify viewer preferences, emotional connections, satisfaction levels, and expectations from web content in India.

Suggested Citation

  • Anis Chattopadhyay & Prof. (Dr.) Sujit Mukherjee, 2025. "Viewers’ Perception of Kolkata About Five Popular Web Series Released Between January-July 2025 on Different OTT Platforms," International Journal of Latest Technology in Engineering, Management & Applied Science, RSIS International, vol. 14(8), pages 130-143, August.
    • Handle: RePEc:bjf:ijltem:v:14:y:2025:i:8:a:1593
    DOI: 10.51583/IJLTEMAS.2025.1408000017
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