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Reaffirming Clinical Confidence in Atorvastatin Therapy: A Digital Outreach Case Study from Tamil Nadu, India

Author

Listed:
  • Asma Shaikh

    (Infedis Infotech LLP)

  • Dr. Sonali Gholap

    (Infedis Infotech LLP)

  • Varun Gadia

    (Infedis Infotech LLP)

Abstract

Statins remain the cornerstone of lipid-lowering therapy for cardiovascular risk prevention. Despite strong guideline support, therapeutic inertia and brand competition pose challenges in consistent statin utilization. This article presents a six-month omnichannel digital campaign executed by Hidoc Dr. across Tamil Nadu, India, aimed at re-establishing physician engagement with atorvastatin therapy in dyslipidemia and stroke prevention. The campaign targeted over 36,000 physicians, generating more than 2.1 million impressions and over 94,000 clicks. With a strong CTR of 5%, the campaign demonstrated the power of structured digital education to reinforce evidence-based practices and guideline-aligned prescribing behavior.

Suggested Citation

  • Asma Shaikh & Dr. Sonali Gholap & Varun Gadia, 2025. "Reaffirming Clinical Confidence in Atorvastatin Therapy: A Digital Outreach Case Study from Tamil Nadu, India," International Journal of Research and Scientific Innovation, International Journal of Research and Scientific Innovation (IJRSI), vol. 12(8), pages 385-389, August.
    • Handle: RePEc:bjc:journl:v:12:y:2025:i:8:p:385-389
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