Financial Literacy, Self-Efficacy, and Risky Credit Behavior among Kredivo Users in Jakarta Area

The use of Buy Now Pay Later (BNPL) services such as Kredivo is increasing, especially in the Jakarta area. Many users take advantage of the convenience of this digital credit without adequate financial understanding, potentially leading to risky credit behavior. This study aims to analyze the effect of financial literacy and self-efficacy on risky credit behavior in Kredivo users in Jakarta. This quantitative research uses a survey method with a questionnaire distributed to 150 respondents who are active Kredivo users during 2024. The research instrument includes three scales: financial literacy, financial self-efficacy, and risky credit behavior. Validity and reliability tests were carried out on questionnaire items before data collection. The data analysis technique used descriptive statistics and multiple linear regression with a significance level of 5%. The results showed that financial literacy and self-efficacy had a significant effect on reducing risky credit behavior. Partially, financial literacy is significantly negatively related to risky credit behavior, as well as financial self-efficacy shows a significant negative influence on risky credit behavior. The two independent variables simultaneously explain a meaningful proportion of the variation in risky credit behavior in Kredivo users. These findings indicate that good financial knowledge and confidence in managing finances play an important role in preventing risky credit behavior. The practical implication is that increasing financial literacy and user self-efficacy needs to be the focus of education to reduce the risk of problematic credit in using paylater services.