“Factors Affecting While Online and Offline Buying Behaviourâ€

Technology has had a significant impact on purchasing, with the majority of people choosing internet buying over traditional brick-and-mortar retail. The purpose of the study is to identify the variables that affect the purchasing decisions of both online and offline consumers in terms of gender, income, and frequency of visits, etc. These variables influencing physical and online buying habits were taken into consideration when creating a questionnaire. Primary conclusion of the study was that respondents’ ranking behaviours varied according on their monthly income and frequency of purchases. This demonstrated how the ranking behaviour varies based on a few demographic parameters. The price is the main consideration for consumers when they shop online, and it varies depending on their economic level as well. The respondents’ ranking behaviour varies based on how frequently they make purchases. Offline buying are given advantage when it comes to payment security. Although more and more people are buying online, and most people still prefer to purchase offline because they can touch, feel, and trust the merchandise.