The Use of Organic Textile Fibres as an Option for Sustainable Fashion: A Case Study of Galang Gabaan

The fashion industry’s environmental footprint has reached alarming levels, contributing significantly to global pollution, resource depletion, and unethical labor practices. In response, sustainable fashion has emerged as a transformative movement advocating for eco-friendly materials, ethical production, and circular economy principles. Among various sustainable alternatives, organic textile fibres including organic cotton, hemp, linen, and ethically sourced silk, have gained prominence due to their biodegradability, low carbon footprint, and reduced reliance on harmful agrochemicals. This research paper provides an in-depth examination of organic textile fibres’ role in sustainable fashion, using Galang Gabaan, a Bhubaneswar-based ethical fashion brand, as a comprehensive case study. The study explores the brand’s eco-innovation framework, sustainable material selection, waste reduction strategies, and social impact initiatives through an extensive literature review, detailed analysis of sustainable practices, and critical discussion of implementation challenges. By systematically analyzing Galang Gabaan’s operational model, this paper demonstrates how organic fibres contribute to environmental conservation, ethical labor practices, and cultural preservation while addressing scalability barriers in mainstream fashion adoption.