An Examination of Investor Perceptions Toward Mutual Fund Products Offered Via Bank-Managed Systematic Investment Plans (Sips)

Financial markets are constantly being enhanced, offering more compelling solutions to investors. Consequently, it is imperative to comprehend and assess investors’ perceptions and expectations. This Paper will reveal highly valuable insights that can support the decision-making processes of investing in SIPs. The principal aim of this investigation was to ascertain how customers react to the availability of SIPs offered by banks. This understanding will facilitate the development of targeted strategies for promoting mutual fund products in tier-II cities across India, leveraging banks’ branch networks. This research explores how investors view mutual fund products accessible through banks. The study collected data from 108 esteemed investors utilizing a convenient sampling approach. The research employed several analytical methods: (a) factor analysis, (b) multiple regression, and (c) correlation, all carried out using the statistical package for social science. The reliability of the sample was assessed using Cronbach’s Alpha Reliability Test (0.718). Summary of Findings were extracted from the study, which holds relevance and applicability in the current marketing landscape of mutual fund products through banks.