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Review Article: Issues of Marketing Agriculture Produce and Handloom Products of Ukhrul District

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  • Dr. Awungashi Samshokwo Varekan

    (Post-Doctorate Scholar Manipur International University)

Abstract

This is a review paper of two closely twine and knitted together economic activities of the Tangkhul tribe and most of the tribal communities in the North East Region of India. The main occupation and source of livelihood is agriculture but from ancestral days handloom has been a complementary activity carried out during the off-season or after agricultural work to provide for the clothing needs of the family. Both the activities were subsistence self-sufficient and self-consumption economic activity but with the introduction of monetary economy agricultural produce and handloom products are being commercialized and marketed in the local as well as other markets. The nature, scope and methods of marketing agricultural produce and handloom products are similar, the producer, the market, and the consumer of agriculture and handloom are also the same in the local market. Thereby the issues related to marketing: product, market, pricing, and promotion are also homogenous to a large extend.

Suggested Citation

  • Dr. Awungashi Samshokwo Varekan, 2025. "Review Article: Issues of Marketing Agriculture Produce and Handloom Products of Ukhrul District," International Journal of Research and Scientific Innovation, International Journal of Research and Scientific Innovation (IJRSI), vol. 12(5), pages 627-632, May.
    • Handle: RePEc:bjc:journl:v:12:y:2025:i:5:p:627-632
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