IDEAS home Printed from https://ideas.repec.org/a/bjc/journl/v12y2025i5p2034-2047.html
   My bibliography  Save this article

Exploring the Impact of Ripple Effect in Creating Brand Perception in Service Industry with Special Reference to Insurance Sector

Author

Listed:
  • Dr Geeta Nema

    (International Institute of Professional Studies, Devi Ahilya University, Indore)

  • Ms Aashi Choudhary

    (International Institute of Professional Studies, Devi Ahilya University, Indore)

Abstract

The ripple effect describes the phenomenon where individuals shape their opinions and decisions not only through their own experiences but also by observing or hearing about the experiences of others. This study investigates the influence of the ripple effect on brand perception in insurance industry. The research explores how different aspects of customer interaction—such as changes in premiums, policy modifications, customer service quality, digital engagement and claims processing—contribute to shaping brand image. Additionally, it assesses the role of demographic variables like age, gender, income, education and occupation in either reinforcing or moderating these effects. The findings offer valuable insights for insurance brands seeking to build trust, foster loyalty and boost customer engagement by addressing both direct interactions and second-hand perceptions.

Suggested Citation

  • Dr Geeta Nema & Ms Aashi Choudhary, 2025. "Exploring the Impact of Ripple Effect in Creating Brand Perception in Service Industry with Special Reference to Insurance Sector," International Journal of Research and Scientific Innovation, International Journal of Research and Scientific Innovation (IJRSI), vol. 12(5), pages 2034-2047, May.
    • Handle: RePEc:bjc:journl:v:12:y:2025:i:5:p:2034-2047
    as

    Download full text from publisher

    File URL: https://www.rsisinternational.org/journals/ijrsi/digital-library/volume-12-issue-5/2034-2047.pdf
    Download Restriction: no
    File URL: https://rsisinternational.org/journals/ijrsi/articles/exploring-the-impact-of-ripple-effect-in-creating-brand-perception-in-service-industry-with-special-reference-to-insurance-sector/
    Download Restriction: no
    ---><---

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bjc:journl:v:12:y:2025:i:5:p:2034-2047. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Dr. Renu Malsaria (email available below). General contact details of provider: https://rsisinternational.org/journals/ijrsi/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.