IDEAS home Printed from https://ideas.repec.org/a/bjc/journl/v12y2025i5p129-115.html
   My bibliography  Save this article

Impact of Youtube Communication on Cosmetic Products Buying Behaviour of Youngsters in Tirunelveli District

Author

Listed:
  • Dr. S. Anita Pushpaleela

    (Assistant Professor of Commerce, Nazareth Margoschis College at Pillaiyanmanai, Nazareth, Thoothukudi District, Tamil Nadu – 628617.)

Abstract

This study evaluated the impact of YouTube Communication on purchasing behavior of youngsters in Tirunelveli District. Data collected through face to face interaction. The study is two important methods of data collection, which are primary and secondary data. Primary data is collected from YouTube users in Tirunelveli district with the help of structured interview schedule. Secondary data were collected from published and unpublished sources. In addition, other relevant data retrieved from academic search engines such as Google Scholar, Emerald etc. Data analysis presented through frequency tables, descriptive statistics and T-test. The total sample size was fixed at 150 YouTube users.

Suggested Citation

  • Dr. S. Anita Pushpaleela, 2025. "Impact of Youtube Communication on Cosmetic Products Buying Behaviour of Youngsters in Tirunelveli District," International Journal of Research and Scientific Innovation, International Journal of Research and Scientific Innovation (IJRSI), vol. 12(5), pages 129-115, May.
    • Handle: RePEc:bjc:journl:v:12:y:2025:i:5:p:129-115
    as

    Download full text from publisher

    File URL: https://www.rsisinternational.org/journals/ijrsi/digital-library/volume-12-issue-5/129-115.pdf
    Download Restriction: no
    File URL: https://rsisinternational.org/journals/ijrsi/articles/impact-of-youtube-communication-on-cosmetic-products-buying-behaviour-of-youngsters-in-tirunelveli-district/
    Download Restriction: no
    ---><---

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bjc:journl:v:12:y:2025:i:5:p:129-115. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Dr. Renu Malsaria (email available below). General contact details of provider: https://rsisinternational.org/journals/ijrsi/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.