IDEAS home Printed from https://ideas.repec.org/a/bjc/journl/v12y2025i3p221-227.html
   My bibliography  Save this article

Revisiting the Marketing Practices of Travel Agency in Region I, Philippines

Author

Listed:
  • Cherry Faunie Gonzales

    (Philippine Women’s University, 1743 Taft Avenue, Malate, 1004 Manila, Philippines)

Abstract

This study is intended to revisit the marketing practices of Travel Agencies in Region 1. The researcher used a descriptive survey questionnaire as the main instrument to gather relevant data from the respondents. The research design used in this study was quantitative, and research data was collected from a total of 30 travel agencies from Pangasinan, La Union, Ilocos Norte and Ilocos Sur that are accredited of the Department of Tourism. Moreover, descriptive statistics was used to analyse and interpret the data. This study revealed that the Product/Service, Price, Place, Promotion, People, Positioning, Processes, and Performance in the 8 P’s of Marketing Mix were Highly Practiced while the Promotion were Practiced. Moreover, the traditional and digital marketing strategies used by the travel agencies were highly effective but there are some were slightly effective.

Suggested Citation

  • Cherry Faunie Gonzales, 2025. "Revisiting the Marketing Practices of Travel Agency in Region I, Philippines," International Journal of Research and Scientific Innovation, International Journal of Research and Scientific Innovation (IJRSI), vol. 12(3), pages 221-227, March.
    • Handle: RePEc:bjc:journl:v:12:y:2025:i:3:p:221-227
    as

    Download full text from publisher

    File URL: https://www.rsisinternational.org/journals/ijrsi/digital-library/volume-12-issue-3/221-227.pdf
    Download Restriction: no
    File URL: https://rsisinternational.org/journals/ijrsi/articles/revisiting-the-marketing-practices-of-travel-agency-in-region-i-philippines/
    Download Restriction: no
    ---><---

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bjc:journl:v:12:y:2025:i:3:p:221-227. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Dr. Renu Malsaria (email available below). General contact details of provider: https://rsisinternational.org/journals/ijrsi/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.