Multimedia Bureau Communication Strategy in the Process of Restoring the Image of the Republic of Indonesia Police to the Public (Case Study of Statement #Disapointedreporttopolice on Twitter)

Image is a condition that is very easy to recognize and remember by the public. Image is designed and maintained so that it always has positive values ​​and benefits. Every activity of an organization, community company or agency, image becomes a corporate culture that must be a shared responsibility in the activities of the organization, company, community or agency. Likewise with the existence of the Image of the Republic of Indonesia Police, as a place where the community asks for help, complaints and protection so that they feel safe and fair in being involved or experiencing criminal acts, fraud or intimidation. A good image will always be remembered and become the strength of an organization’s sustainability, while a bad image is very difficult for the community to accept and requires a precise communication strategy to restore it. Currently, the image of the Republic of Indonesia Police is experiencing a concerning condition, efforts are being made in this digital era, the police agency has formed a multimedia communication channel that can accommodate complaints from the public through social media. Researchers are intrigued to reveal this problem as a research and data collection method through in-depth interviews, conducting observations and literature. This research is a research with a descriptive qualitative approach.