Factors Affecting Student Choice and Academic Performance in Taking Bachelor of Industrial Technology Program

The Bachelor of Industrial Technology (BIT) program is a multidisciplinary course of study that combines engineering, management, entrepreneurship, and technology. Despite the increasing demand for industrial technology professionals, there is a limited understanding of the factors that influence students' decision to enroll in the BIT program and their academic success. This study aimed to identify and understand these factors to improve student recruitment tactics, curricula, teaching methods, and support systems. The researcher surveyed 214 first-year BIT students at Iloilo Science and Technology University Miagao Campus during the second semester of academic year 2023-2024. The survey questionnaire underwent validity testing by a panel of experts. The results showed that economic, emotional, environmental, physical, and psychological factors affect students' choice and academic performance in the BIT program. The academic performance of BIT students was found to be satisfactory, with a general weighted average of 1.6. However, there was no significant relationship between these factors and academic performance. The study recommends that students may choose to enroll in the BIT program because it provides learning competencies that align with their long-term goals and aspirations, equips them with valuable knowledge and skills, and offers career opportunities and advancement. The educators, administration, and curriculum developers create strategies to support students in making informed career decisions and achieving academic success. Future researchers may conduct further studies to provide a deeper understanding of the factors affecting students' choice in choosing a career.