The Role of Organizational Culture in Startup Success: A Study of Bengaluru’s Emerging Businesses

Startups operate under conditions of high uncertainty, limited resources, and intense competitive pressure. It makes internal organizational factors crucial for survival and growth. Among these factors, organizational culture plays a central yet often underestimated role in shaping entrepreneurial behaviour and performance outcomes. This study examines how organizational culture influences startup success in Bengaluru, one of India’s most prominent startup ecosystems. Drawing on the culture–capability–performance framework, the paper proposes that locally embedded cultural practices. The practices such as innovation, autonomy, collaboration, ethical orientation, and learning. These practices enhance intrapreneurship, employee creativity, and entrepreneurial orientation, which in turn drive both financial and non-financial performance outcomes. Based on an integrative review of entrepreneurship and organizational behaviour literature, the study tries to develop a context-specific conceptual model and a set of testable hypotheses for Bengaluru-based startups. The paper further argues that startup age, growth stage, and founders’ prior organizational experiences moderate the strength of the culture and performance relationship. By evaluating organizational culture of Bengaluru’s startup ecosystem, this research contributes to the growing literature on startup management and offers practical insights for founders seeking sustainable growth beyond short-term scaling imperatives.