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Strategic Digital Transformation for Sustainable Business Growth and Economic Resilience – An Empirical Assessment

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  • Dr. G. Yoganandham

    (Professor & Head, Department of Economics, Director- Centre for Knowledge, Thiruvalluvar University (A State University) Serkkadu, Vellore District, Tamil Nadu, India- 632 115.)

  • Dr. A. Abdul Kareem

    (Guest Faculty, Department of Economics, Thiruvalluvar University (A State University) Serkkadu, Vellore District, Tamil Nadu, India- 632 115.)

Abstract

This article explores the transformative role of digital transformation in fostering sustainable business growth amid rapid technological advancements. It emphasizes how integrating cutting-edge technologies such as artificial intelligence (AI), cloud computing, IoT, and blockchain, alongside innovation and entrepreneurial strategies, creates resilient, adaptive organizations capable of competitive advantage. The paper highlights empirical evidence demonstrating that digital infrastructure, strategic AI deployment, and active participation in innovation ecosystems significantly enhance operational efficiency, market responsiveness, and customer engagement. It underscores the importance of agile leadership, responsible innovation, and inclusive entrepreneurship in driving long-term value while addressing challenges like cybersecurity, digital skill shortages, and organizational resistance.

Suggested Citation

  • Dr. G. Yoganandham & Dr. A. Abdul Kareem, 2025. "Strategic Digital Transformation for Sustainable Business Growth and Economic Resilience – An Empirical Assessment," International Journal of Latest Technology in Engineering, Management & Applied Science, International Journal of Latest Technology in Engineering, Management & Applied Science (IJLTEMAS), vol. 14(7), pages 449-455, July.
    • Handle: RePEc:bjb:journl:v:14:y:2025:i:7:p:449-455
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