IDEAS home Printed from https://ideas.repec.org/a/bjb/journl/v14y2025i6p547-552.html
   My bibliography  Save this article

A Study on Advertising Strategies of Bharati Airtel

Author

Listed:
  • Mrs L Bharani

    (CMR Institute of Technology, Hyderabad, Telangana, India.)

  • Maddipudi Mouvya

    (CMR Institute of Technology, Hyderabad, Telangana, India.)

Abstract

It is no wonder that in today’s aggressive business environment, the challenges of sustaining in these competitive surroundings, preoccupies the minds of many Business leaders. Customers have many options to choose their telecom operator from competitive market. Furthermore, they often perceive that what they are purchasing is, for all practical purposes, a commodity that can be easily obtained from other companies, if need be. So, how does a corporation distinguish itself in a highly commoditized and competitive market? Today’s business is more dependent, than ever before, on their top performing product to be innovate and provide services that differentiate a company from its fierce competitors. In other words, corporations rely upon their product and human assets to survive and thrive. Airtel is one of the leading telecom firms of the country. Airtel is providing intermediate services to the people of India since 1995. The company is largest cellular service provider in India and third largest in the world in the field of various telecom services like Mobile network, wireless, landline, broadband, satellite television, etc. The company is famous for world presence, vast network coverage, excellent service and brand image managed by experts.

Suggested Citation

  • Mrs L Bharani & Maddipudi Mouvya, 2025. "A Study on Advertising Strategies of Bharati Airtel," International Journal of Latest Technology in Engineering, Management & Applied Science, International Journal of Latest Technology in Engineering, Management & Applied Science (IJLTEMAS), vol. 14(6), pages 547-552, June.
    • Handle: RePEc:bjb:journl:v:14:y:2025:i:6:p:547-552
    as

    Download full text from publisher

    File URL: https://www.ijltemas.in/DigitalLibrary/Vol.14Issue6/547-552.pdf
    Download Restriction: no
    File URL: https://www.ijltemas.in/papers/volume-14-issue-6/547-552.html
    Download Restriction: no
    ---><---

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bjb:journl:v:14:y:2025:i:6:p:547-552. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Dr. Pawan Verma (email available below). General contact details of provider: https://www.ijltemas.in/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.